Medical Representative- The Fulcrum of the Company'
I am a second-generation Pharmaceutical employee, because of my father. He worked in an Indian Company which is now more than 150 years old for 42 years ( Can anybody Imagine now?.) My father was a Medical Representative for 35 years and the company could not terminate him (Joking) because he was doing the so called "Targets" month after month, but will not go to the field. The Doctor's and the stockist's use to come to our home those days. A doctor would ask for a course of Antibiotic (Cephalexin) which was considered as the ultimate in community acquired infection and he would give 2 strips of 2 capsules and ask the Doctor to buy the rest from the medical shop. I do not now it was his arrogance, or it was the way the Doctor's respected him those days. The company promoted him as Sales Manger in it's Kochi Depot and he continued to work for another 7 years. He was handling the entire state of Kerala, the M.R's, Managers and even in the month end he was as...