Kuttimama

There was a time, not too long ago — till the 1990s — when the Indian pharmaceutical industry took pride in grooming its leaders from within. A Medical Representative could aspire to become a Zonal Manager, a General Manager, even the Managing Director, through sheer dedication, field knowledge, and long-term association with the company. Back then, leadership wasn’t imported — it was grown. Today, that reality has drastically changed. Every leadership position — be it in Marketing, Sales, HR, Production, or Logistics — is filled by lateral hiring from other companies, often those with identical product portfolios. The same faces rotate across companies every couple of years, bringing with them templated strategies, the same customer lists, and unfortunately, very little emotional investment in the teams they inherit. Is it because organizations no longer believe the same shepherd can lead the goats he has nurtured for 25–30 years? Or is it simply cheaper to bring in someone from outs...

THE INDIAN PHARMA PARADOX: GENERIC VS BRANDED GENERIC  Background India has over 60,000+ branded generic drugs. These are essentially off-patent molecules sold under brand names (e.g., Paracetamol as Crocin, Calpol, P-650, etc.). The active pharmaceutical ingredient (API) is the same, but the branding creates a perception of trust, quality, or superiority. When the Supreme Court or government regulators push for prescriptions by salt/generic name only, the stated objective is:     • Reduce drug prices     • Eliminate unethical promotions     • Ensure wider access But the ground reality paints a more complicated picture.  CORE ISSUES WITH GENERIC-ONLY PRESCRIPTIONS IN INDIA 1. Quality Variability     • Anyone with a license and a basic facility can manufacture generics.     • WHO GMP compliance is not uniform across the industry.     • Substandard or bio-inequivalent drugs may enter the market, especially at low prices...

Neutraceutical- The Next Generation of Medicine Medicine is evolving — not just in labs and hospitals, but on our plates and in our daily routines. In a world where chronic diseases are rising and people are searching for safer, sustainable alternatives to conventional drugs, a quiet revolution is taking place. It’s called  Nutraceuticals  — and it’s redefining the future of healthcare. What Exactly Are Nutraceuticals? Nutraceuticals are natural bioactive compounds — often derived from food sources — that provide  medicinal or health benefits . These aren't just vitamins or dietary supplements. Nutraceuticals are  science-backed substances  that can help  prevent, manage, or even reverse diseases . You’ve probably heard of many already: Curcumin  from turmeric – anti-inflammatory and cancer-preventive Omega-3 fatty acids  from fish oil – heart and brain health Probiotics  – gut health and immunity Resveratrol  from grapes – anti-aging a...

Rolls-Royce and Kerala: A Luxurious Connection Rolls-Royce, the iconic British luxury car and aero-engine manufacturer, was founded in 1904 by Charles Rolls and Henry Royce in Manchester, England. Renowned for blending craftsmanship, elegance, and engineering excellence, the brand quickly became synonymous with prestige and performance. Their first production car, the 10hp, laid the foundation for what would become one of the most revered automotive brands in the world. The Kerala Connection: Nilambur Teak in Rolls-Royce While Rolls-Royce's roots are firmly planted in the UK, there’s an intriguing connection to Kerala, India — specifically through the prized Nilambur teak wood. Harvested from the forests of the Nilambur region, this teak is celebrated for its durability, fine grain, and rich color. According to a report by  The Times of India , Rolls-Royce has sourced Nilambur teak for interior detailing in select models, such as the Ghost series. This collaboration showcases the b...